Collin Fall 2025

Native culture inspires business

by | Jun 24, 2021 | Latest

Brazil native Isadora Jones wants to portray her native cul­ture in a positive light, prompt­ing her to quit her job to start a small business – Da Casinha – based out of her home.

Meaning “from our home” in Portuguese, Da Casinha spe­cializes in brigaderios – small candies that Jones describes as a love child of fudge and truffles and made from condensed milk and cocoa. She said the candies are traditionally served in Brazil on birthdays.

They were created shortly after World War II, Jones ex­plained, by a confectioner in support of and named after Brigadier Eduardo Gomes, who was running for president at that time. While the candies can be found in bakeries and shops in Brazil, they are typically made at home.

For the full story, see the June 24 issue or subscribe online.

By Dustin Butler[email protected]

NTMWD 2025

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Collin Fall 2025

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